Twitter.  Facebook.  Blogs.

Social media is just about everywhere – except in the comfort zone of the majority of school administrators and teachers.

I see social media having both proactive and reactive roles in school safety and crisis response.  This, of course, first requires educators to overcome their fear of the new forms of communication.

My advice to educators is simple:

“You had better embrace social media on the front end before it embraces you on the tail end.”

How can your school administrators and safety officials engage social media to proactively communicate about school safety and to more effectively communicate during a crisis?

Ken Trump 

Visit School Security Blog at:  http://www.schoolsecurityblog.com