Category Archive: Media and Parent Communications

Create a realistic focus when using school security cameras

Posted by on July 20, 2014

The post-Sandy Hook education community has seen a heavily skewed response to the shootings with millions of dollars being thrown at physical security measures. School security cameras have often been at the top of the list as state legislators dish out grant money or local districts throw up some new cameras in response to parent […]

“Stand Up for Public Education” Campaign must include school safety

Posted by on March 19, 2014

Public school superintendents must proactively strengthen school safety and boost their communications about safe schools if they want to convince the public, government policymakers, and the media that high-quality public education can continue to succeed. The “Stand Up for Public Education” Campaign is a multi-year campaign spearheaded by The American Association of School Administrators, the […]

Do investigative news reports that test school security cross the line?

Posted by on March 18, 2014

Investigative news reporters have been testing school security with hidden cameras since the attack at Columbine High School nearly 15 years ago. But now the reporters are the ones under scrutiny. In a story yesterday entitled, “Undercover TV Reports on School Security Raise Ethical Questions,” the New York Times took an in-depth look at whether […]

Schools face new wave of violent threats sent by social media and other electronic means, study says

Posted by on February 25, 2014

More than one-third of violent threats to schools since the beginning of this school year were delivered by social media, email, text messaging, and other electronic forms, according to a new study by our national school safety consulting firm. “The cost of these threats in taxpayer dollars for police response, lost instruction time, and anxiety […]

New one-stop website for school safety news, analysis, and resources

Posted by on February 19, 2014

School administrators and safety officials now have a new one-stop resource for free information on the latest school safety news and opinion, analysis on hot topics, and topical resources for improving school safety, emergency preparedness, and communications efforts. We spent the past three months here at National School Safety and Security Services working with our […]

Lockdown communications with parents during school emergencies

Posted by on November 4, 2013

Few things scare a mother more than a lockdown or safety crisis at her child’s school. Fear makes calm, sensible people frantic and fierce. This is a tough time for schools. Their first priority is protecting children. A lockdown is serious business. School staffers are tied up assessing the threat, talking to police, making sure […]

School bomb threats: Are principals putting students at-risk?

Posted by on November 3, 2013

School administrators appear to be evacuating and closing schools more often in response to bomb threats, but such actions are not always consistent with best practices for bomb threat response. Moving students away from the school and sending them home often meets the emotional security needs of some educators and parents. But doing so could […]

School safety post-Sandy Hook: Proven, tested strategies prevail

Posted by on September 29, 2013

For the past nine months, our team of school security and communications consultants have maintained a steady approach and methodical voice of reason while serving as an anchor to superintendents, boards and principals who are facing a tidal wave of school-community emotion on safety issues. We have focused on proven prevention, preparedness, response and communications […]

School safety post-Sandy Hook: Context and focus from up close

Posted by on September 28, 2013

Even the most seasoned of school safety professionals have struggled to make sense out of the senseless — the loss of 20 children and six school staff at Sandy Hook Elementary School on December 14, 2012. While I do not believe most of us will ever make sense out of it, I have found some […]

School safety post-Sandy Hook: Focus on “How?,” not on “Wow!”

Posted by on September 28, 2013

More than nine months have passed since the December 14, 2012, school shooting attack upon Sandy Hook Elementary School in the Newtown, Connecticut, school district where 20 children and 6 school staff members were left dead. The horrific nature of the attack upon our youngest and most vulnerable children — elementary students — served as […]