The frustrated father whose daughter was bullied on a Florida school bus was justifiably upset, but wrong in how he approached the issue. Two Wrongs Don’t Make a Right James Willie Jones made national news this past week when a school bus video captured him yelling at students and the bus driver, and gesturing in anger […]
Pop Quiz on School Safety: Could Your School Leaders Pass The Test?
If a parent unexpectedly asked your school’s principal, superintendent, or school board member the following two questions, could they immediately answer each one with specific responses? Will you name 10 specific strategies your schools are using to prevent crime and violence in your schools? Will you list 10 specific measures your schools have taken to prepare for, […]
Managing Media and Parent School Safety and Crisis Communications
You’ll take a hit if you effectively manage an overall school crisis response, but drop the ball in communicating with parents and the media. That was one of my main messages to school communications and public relations directors when I spoke last week at the annual conference of the National School Public Relations Association (NSPRA). As […]
Bullying: Parent or School Responsibility?
Who is ultimately responsible for school bullying – parents, schools, the victims? CNN’s Rick Sanchez and I had a lengthy on-air discussion yesterday afternoon on bullying, the roles of teachers and parents, who is responsible when a bullied teen commits suicide, and what parents can do to support their children who may be bullied or […]
School Anti-Bullying Laws Are The Wrong Approach
School anti-bullying laws ‘sound good and feel good, but they provide little-to-no new resources to educators. High-profile bullying incidents, including a number resulting in victim suicides, have fueled calls for more state and federal anti-bullying laws. The latest school bullying case in Massachusetts resulted in the death of 15-year-old Phoebe Prince and criminal charges against nine teens. […]
Steps Parents Can Take to Address School Safety Concerns
Rarely does a week go by where I don’t receive emails from parents with concerns about safety at their child’s school. While I have no firsthand knowledge of the facts of these cases, many appear on the surface to be rational and legitimate issues. Although the facts vary case-to-case, a few common themes have emerged: School safety […]