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3) Assessing and Managing School Threats: This session is designed to increase awareness of, and response capabilities to, threats to school safety ranging from individual threats to bomb threats and text message rumors of violence. An emphasis will be placed on practical, common-sense steps school administrators, counselors, threat assessment teams, crisis teams, and safety officials can take to cognitive, less emotional responses to school threat scenarios. Topics categories include shifting national threat trends and best practices in school security and emergency preparedness; understanding and preparing for the threat continuum facing K-12 schools; assessing and managing individual student threats; Bomb threats: Pre-planning, incident management, and debriefing stages; Best practices for preventing and managing text messages, rumors, and new media threats; Mini-exercise on assessing and managing threats; and strategies for managing parent and media communications related to school safety threats and associated incidents.
4) Managing Media and Parent Communications on
School Security and Emergency Preparedness Issues:
Learn from a highly-visible school safety national media
commentator how to effectively communicate security and
crisis issues to your parents, media, and school
community. Designed for school communications directors
and public information officers, superintendents, school
board members, principals, and other key communicators.
Discover what parents really expect to know about safety
and preparedness, what not to say during high-profile
security incidents, questions reporters ask school
security experts, hot topics for investigative news
stories, and proactive safety message development.
Put your skills to work and learn new tactics by playing
the roles of district spokespersons and/or grilling
parents and reporters in a series of hypothetical
security and emergency scenarios facilitated by a
national school security expert.
Learn ideas for managing text messaging, social
media, and other new communications challenges to
surviving a school crisis.